How to make your LinkedIn ads for SaaS more industry-specific By Myra Ahmed Most B2B SaaS ads fail to hit the mark because the targeting is too broad. So what’s actually working right now? → Verticalized playbooks. Try tailoring your LinkedIn ad campaigns to a...
How to promote your AI feature in SaaS LinkedIn ads By Myra Ahmed A lot of SaaS LinkedIn ads have become clichéd with claims like “AI-powered” So many SaaS brands are riding the AI hype wave… as if the AI feature alone will sell itself. But I found a...
Focus your SaaS LinkedIn ad creative on your competitive advantage – here’s how By Myra Ahmed Running LinkedIn ads without making your competitive advantage clear… is super risky. Especially when you’re in a saturated, established market. Because...
Wait – before you publish your LinkedIn ad creative… check that you’re not missing the pain-point. By Myra Ahmed I’ve reviewed a lot of SaaS LinkedIn ads. The #1 biggest mistake? ❌ Not mentioning the ICP’s pain-point. 🥵 Instead, a lot of B2B ads try...
If you’re writing LinkedIn ad headlines for SaaS – don’t focus too much business outcomes. By Myra Ahmed The big mistake that LinkedIn ads make? Focusing too much on business outcomes. I see a lot of ads with headlines like: → “Increase your leads” →...
Case study: How I increased CTR by 94% on LinkedIn ads… by rewriting boring AI-generated copy By Myra Ahmed Here’s how I helped increase click-throughs by 94% for LinkedIn ads… with new copy for the intro text and headline. 👀 The original copy? Written by...
4 types of LinkedIn ad creative for SaaS products By Myra Ahmed Most SaaS ads try to sell the product… without actually showing the product. 😜 But if you’re running taglines like: Do [X] with our product! We’re the UX-friendly option! …then you ought to...
LinkedIn ad copywriting: The SaaS playbook for punchy differentiation By Myra Ahmed If your SaaS LinkedIn ads don’t have clear competitor differentiation – customers won’t know what makes you better. 🥶 Here are 2 different playbooks to use, depending on what your real...
5 LinkedIn ad copywriting hooks for SaaS companies By Myra Ahmed Barely getting clicks and leads from your LinkedIn ads?Your ad copy could be the bottleneck. The problem with most SaaS LinkedIn ads Here’s what I usually see: The ad copy doesn’t grab attention...
How to write a punchy SaaS competitor comparison page – using the Them vs. Us approach By Myra Ahmed A lot of SaaS competitor comparison pages play it way too safe. Even though that’s where your prospect makes a buying decision. 👀 ❌ These comparison pages...