By Myra Ahmed
Most SaaS ads try to sell the product… without actually showing the product. 😜
But if you’re running taglines like:
Do [X] with our product!
We’re the UX-friendly option!
…then you ought to back those claims up – with clear product visuals. 📸
Here are 4 ways to present your product in LinkedIn ads:
✦ Share snippets of your UI
Use small snippets which focus on the specific capability you’re promoting.
↳ Like Dropbox Dash shows how easy it is to toggle user permissions on-and-off.
✦ Aha moment
What’s your #1 most compelling feature? Showcase the visual.
↳ Like Mural shows their whiteboard UI for brainstorm sessions. (One of their main selling points.)
✦ Before and after
Compare the prospect’s current solution with your solution.
↳ Like Dots contrasts Excel spreadsheets vs. their asset management dashboard.
✦ Mobile phone view
If your product is mainly used on mobile – then frame your UI in the device view.
↳ Like Synapse Analytics shows how users can take photos of financial statements, which then upload directly to the platform.
_______
Visuals help give your audience a clear lightbulb moment – “Oh I get it now…” – for how your product works.
Time to start giving your SaaS product the spotlight. 👌💫
Writer: Myra Ahmed
Punchy copywriter for LinkedIn ads and landing pages.
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