Here's one way for your LinkedIn ad to grab attention and be memorable... Use the familiarity tactic - by giving your ICP a dose of pop culture nostalgia. Let's look at an example of a memorable LinkedIn ad. This is from Cognism: We'll be there for youWhen you need...
Here's how to write LinkedIn ad copy that resonates... Hit both co-ordinates on the Clear-Emotional Matrix: make sure your messaging is both clear and emotional. How to write clear LinkedIn ad copy: Answer questions like: what does your product specifically do? Who is...
Writing ad creative is f*cking hard. Take it from me - I'm an ad copywriter for a living! 😅 Sometimes you don’t know whether to focus on pain-points or benefits or social proof... HELP. But it doesn’t have to be such a battle! Here’s how you can use engaging (AKA...
A lot of SaaS teams get excited to write fun LinkedIn ads, thinking it'll grab attention. But if your ad is not clear on what your product does... your impact might be limited. I found a rarity! A funny B2B ad. 👀But… is it punchy? Does the ad actually sound relevant...
Demand gen teams – let’s be real. It's super bizarre how LinkedIn ads are created... 😅 ✓ A trained professional handles your ad design.✓ A trained professional handles your bidding and set-up.❌ A trained professional An AI bot handles your ad copy. 🤖Yep, relying on...
The biggest challenge with B2B retargeting ads? 😬 → Getting a busy exec to hop on a call with your team. But you can overcome that challenge – if you make your sales call sound like a more valuable time investment. That’s when you need compelling ad hooks. ✨ Here are...
Yep, even B2B brands can be funny. Let's break down an example of a funny LinkedIn ad from Loxo. This B2B retargeting ad is a rarity - it’s not salesy... it’s funny. ✨ This ad was run during Thanksgiving 2024. The laidback vibe fits the holiday, so that prospects...
Your ICPs want to know what makes you better than your competitors. That's how you can get more clicks on your ad. Here are 4 ways to state your differentiation in LinkedIn ads. And I don't mean fluffy claims like: ❌ "We have better customer support!”❌ “We care about...
Creating LinkedIn ads often gives me analysis paralysis. Should the ad focus on this feature... or that benefit... or that one customer testimonial... or...? 🫠 I faced that struggle this week. Here’s how I solved my overwhelm and felt waaay more confident. How to find...