How-to articles on LinkedIn ad and landing page copywriting:

How to create a memorable LinkedIn ad (without being cringey)
How to create a memorable LinkedIn ad (without being cringey)

Here's one way for your LinkedIn ad to grab attention and be memorable... Use the familiarity tactic - by giving your ICP a dose of pop culture nostalgia. Let's look at an example of a memorable LinkedIn ad. This is from Cognism: We'll be there for youWhen you need...

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How to write funny LinkedIn ads for B2B SaaS
How to write funny LinkedIn ads for B2B SaaS

Yep, even B2B brands can be funny. Let's break down an example of a funny LinkedIn ad from Loxo. This B2B retargeting ad is a rarity - it’s not salesy... it’s funny. ✨ This ad was run during Thanksgiving 2024. The laidback vibe fits the holiday, so that prospects...

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4 ways to differentiate your SaaS product in LinkedIn ads
4 ways to differentiate your SaaS product in LinkedIn ads

Your ICPs want to know what makes you better than your competitors. That's how you can get more clicks on your ad. Here are 4 ways to state your differentiation in LinkedIn ads. And I don't mean fluffy claims like: ❌ "We have better customer support!”❌ “We care about...

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