Most SaaS ads fail to get clicks – because the ad doesn't sound relatable. So how do you grab attention and sound relatable? Focus on the #1 biggest pain-point of the ICP's current solution. Here’s the exact copywriting framework I use: ✦ Ad creative: Struggling with...
Most B2B SaaS ads fail to hit the mark because the targeting is too broad. So what's actually working right now? → Verticalized playbooks. Try tailoring your LinkedIn ad campaigns to a specific industry. There’s a HUGE difference between:— Broad ad headlines, like...
A lot of SaaS LinkedIn ads have become clichéd with claims like "AI-powered" So many SaaS brands are riding the AI hype wave... as if the AI feature alone will sell itself. But I found a rare example of AI promo that's actually good. 👀 Nearly every SaaS company uses...
Running LinkedIn ads without making your competitive advantage clear… is super risky. Especially when you’re in a saturated, established market. Because you'll spend all that money on LinkedIn ads, trying to sell ICPs on your software product category. But many of...
I’ve reviewed a lot of SaaS LinkedIn ads. The #1 biggest mistake? ❌ Not mentioning the ICP’s pain-point. 🥵 Instead, a lot of B2B ads try to hook ICPs with benefit-driven headlines like: “Streamline your workflow!” "Increase revenue!" But your B2B audience buy your...
The big mistake that LinkedIn ads make? Focusing too much on business outcomes. I see a lot of ads with headlines like: → "Increase your leads” → “Streamline efficiency” → “Stand out from the crowd” Here's why long-term business outcomes are an issue:❌ It doesn’t tell...
Here's how I helped increase click-throughs by 94% for LinkedIn ads… with new copy for the intro text and headline. 👀 The original copy? Written by ChatGPT... uh-oh. My client Video Brothers came to me with a common problem: They had ads.They had great creative.They...
Most SaaS ads try to sell the product... without actually showing the product. 😜 But if you’re running taglines like: Do [X] with our product! We’re the UX-friendly option! ...then you ought to back those claims up - with clear product visuals. 📸 Here are 4 ways to...
If your SaaS LinkedIn ads don’t have clear competitor differentiation – customers won’t know what makes you better. 🥶 Here are 2 different playbooks to use, depending on what your real competitor is - a manual process or another vendor. How to show-off your...