How to write funny LinkedIn ads for B2B SaaS

Yep, even B2B brands can be funny. Let’s break down an example of a funny LinkedIn ad from Loxo.

This B2B retargeting ad is a rarity – it’s not salesy… it’s funny. ✨

This ad was run during Thanksgiving 2024. The laidback vibe fits the holiday, so that prospects remember the brand – even during the out-of-office holiday season.

First the prospect reads the:
↳ Punchy hook.

Avoiding your crazy Aunt Margaret who won’t stop asking why you’re still single?

Next, the prospect reads the:
↳ Funny and relatable copy.

We see you.

Take a few deep breaths.

Grab a slice of pie and tell her you “just haven’t found the right one yet” and remind her – for the 5th time – that 2nd cousins are still cousins.

This meme-style relatable situation makes the SaaS sound more human. It’s likeable and can have prospects smiling.

Finally, the prospect reads the:
↳ Intro text.

Here’s when they tie it all back to the software’s use case/category –  a talent intelligence platform:

While you’re hiding out in your childhood bedroom, why not learn a bit about Talent Intelligence?

It won’t get Aunt Margaret off your back, but it will make your work life a whole lot easier.

At least that’s *something,* right?

This plants a flag in the prospect’s mind.
So when they get back to work after the vacay – which talent intelligence platform will they remember…?

Memorable ads win. 🏆

Key takeaways – how you can write funny LinkedIn ad copy:

Focus on relatable scenarios. Exaggerate it and add some edge – like how Loxo says “remind your Aunt that 2nd cousins are still cousins.”

Some of the best-performing ads are ones that fit the social media vibe. Which means… it’s time to get your meme on.

✊💫