Wait – before you publish your LinkedIn ad creative… check that you’re not missing the pain-point.

I’ve reviewed a lot of SaaS LinkedIn ads. The #1 biggest mistake?
❌  Not mentioning the ICP’s pain-point. 🥵

Instead, a lot of B2B ads try to hook ICPs with benefit-driven headlines like:

“Streamline your workflow!”

“Increase revenue!”

But your B2B audience buy your product because they want to solve a frustrating workflow problem.

Pain-points are spectacular as a headline for your ad.

Attention-grabbing pain-point headlines in LinkedIn ads:

✦ “When you see your sales reps calling yet another Do Not Call contact… 😤” (Cognism)

✦ “Avoid interruptions to your phone banking campaigns. 📲” (Impactive)

✦ “Constantly being chased for translation files? 🏃🏻‍♀️💨” (Lokalise)

✦ “Underwhelmed by your AI content? 💻” (Paper + Spark)

✦  “Prevent and detect cheating in coding assessments. ⚠️” (CoderPad)

Notice how all of these ads have some emotional tension? That helps stop the scroll.

Next steps:

In your LinkedIn ad headlines, get clear on the specific problem you solve. What’s going wrong for your ICP’s current workflow?

Blast that problem hook to your prospects. Layer on the emotions – like irritation, overwhelm, envy.

You can format your pain-point headline as a question or as a statement. See how it performs… 👀