How to create a memorable LinkedIn ad (without being cringey) By Myra Ahmed Here’s one way for your LinkedIn ad to grab attention and be memorable… Use the familiarity tactic – by giving your ICP a dose of pop culture nostalgia. Let’s look at...
How to write LinkedIn ad copy that resonates: nail both clarity *and* emotion. By Myra Ahmed Here’s how to write LinkedIn ad copy that resonates… Hit both co-ordinates on the Clear-Emotional Matrix: make sure your messaging is both clear and emotional. How...
How to use spicy storytelling in your LinkedIn ad copywriting – 4 ad hooks to try By Myra Ahmed Writing ad creative is f*cking hard. Take it from me – I’m an ad copywriter for a living! 😅 Sometimes you don’t know whether to focus on pain-points or...
Before you write funny LinkedIn ads – make sure your storytelling is *clear* (not just clever). By Myra Ahmed A lot of SaaS teams get excited to write fun LinkedIn ads, thinking it’ll grab attention. But if your ad is not clear on what your product does…...
Why do LinkedIn ads often struggle to convert? Because the copy is confusing. By Myra Ahmed Demand gen teams – let’s be real. It’s super bizarre how LinkedIn ads are created… 😅 ✓ A trained professional handles your ad design.✓ A trained professional...
How to write retargeting ads for LinkedIn: 4 punchy copywriting hooks to try By Myra Ahmed The biggest challenge with B2B retargeting ads? 😬 → Getting a busy exec to hop on a call with your team. But you can overcome that challenge – if you make your sales call sound...
How to write funny LinkedIn ads for B2B SaaS By Myra Ahmed Yep, even B2B brands can be funny. Let’s break down an example of a funny LinkedIn ad from Loxo. This B2B retargeting ad is a rarity – it’s not salesy… it’s funny. ✨ This ad was run during...
4 ways to differentiate your SaaS product in LinkedIn ads By Myra Ahmed Your ICPs want to know what makes you better than your competitors. That’s how you can get more clicks on your ad. Here are 4 ways to state your differentiation in LinkedIn ads. And I...
Should your LinkedIn ads focus on features or benefits? This framework will help you quickly find your 3 best messages for your ad creative. By Myra Ahmed Creating LinkedIn ads often gives me analysis paralysis. Should the ad focus on this feature… or that...
How to make your SaaS LinkedIn ad sound more relatable By Myra Ahmed Most SaaS ads fail to get clicks – because the ad doesn’t sound relatable. So how do you grab attention and sound relatable? Focus on the #1 biggest pain-point of the ICP’s current...