Barely getting clicks and leads from your LinkedIn ads?Your ad copy could be the bottleneck. The problem with most SaaS LinkedIn ads Here's what I usually see: The ad copy doesn’t grab attention from your ICPs. ...because it doesn’t sound relatable. .....because...
How-to articles on LinkedIn ad and landing page copywriting:
How to write a punchy SaaS competitor comparison page – using the Them vs. Us approach
A lot of SaaS competitor comparison pages play it way too safe. Even though that’s where your prospect makes a buying decision. 👀 ❌ These comparison pages usually don’t address the competitor's weaknesses.❌ Often contain generic messaging like "our intuitive UI!" and...
4 reasons your LinkedIn ads struggle to convert leads – and how to fix it
If your LinkedIn ads struggle to get leads – the messaging strategy could be the problem. Here are 4 common issues with LinkedIn ads... and exactly how you can fix them. 1) Your ad copy is too formal and corporate. The most engaging posts on LinkedIn sound captivating...
Your LinkedIn banner needs a punchy headline. Here are 4 ways to write the text for your banner.
A lot of your potential B2B customers are viewing your LinkedIn company page. But the question is: Is your LinkedIn page banner a little too... bland? I reviewed 40+ LinkedIn pages for SaaS and most design banners had:❌ No actual text❌ Fluffy taglines like “Innovate...
How to choose your best testimonial for LinkedIn ads
You've got tons of customer testimonials and you want to use them in your LinkedIn ads. Great! But... what are the best testimonials to use? Here's how I go about it. I gather all my testimonials in one doc. Then I ask myself - which ones will help us resonate most...
LinkedIn ad copywriting: How to write a punchy LinkedIn ad (in 2 clear steps)
Writing copy for LinkedIn ads can feel confusing. How do you know which feature or benefit to focus on? How can you make your ads attention-grabbing and resonate with ICPs? The answer is - keep it focused and relatable. To write copy for a punchy LinkedIn ad – you can...