How-to articles on LinkedIn ad and landing page copywriting:

5 LinkedIn ad copywriting hooks for SaaS companies
5 LinkedIn ad copywriting hooks for SaaS companies

Barely getting clicks and leads from your LinkedIn ads?Your ad copy could be the bottleneck. The problem with most SaaS LinkedIn ads Here's what I usually see: The ad copy doesn’t grab attention from your ICPs. ...because it doesn’t sound relatable. .....because...

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How to choose your best testimonial for LinkedIn ads
How to choose your best testimonial for LinkedIn ads

You've got tons of customer testimonials and you want to use them in your LinkedIn ads. Great! But... what are the best testimonials to use? Here's how I go about it. I gather all my testimonials in one doc. Then I ask myself - which ones will help us resonate most...

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