Your LinkedIn banner needs a punchy headline. Here are 4 ways to write the text for your banner.

A lot of your potential B2B customers are viewing your LinkedIn company page. But the question is:

Is your LinkedIn page banner a little too… bland?

I reviewed 40+ LinkedIn pages for SaaS and most design banners had:
❌ No actual text
❌ Fluffy taglines like “Innovate better”
❌ A funding announcement: “We raised series B!”
❌ Or a call for recruitment: “We’re hiring!”

…but your banner text should ideally speak to your potential customers. Otherwise it’s a lost opportunity to engage them with a powerful message.

How to write the text for a punchy banner

The text on your banner should make it easy for prospects to instantly understand:
1) What your product does
2) How it’s differentiated from competitors

Hit ‘em with a killer first impression.
Let’s look at real banner messaging examples that are no-bullshit and super punchy.

4 types of LinkedIn banner text for SaaS companies (with examples!):

1) Big pain-point

Focus on the problem you solve.

2) The better way to do {customer use case}

Explain the job-to-be-done.

3) We’re the {product category} for {ICP}

Give a clear positioning statement.

4) Explain how your product works

In a nutshell – what can customers do with your software?

All the above examples are clear and concise. So ICPs aren’t left confused.

Next steps:

Open up your company page on LinkedIn. What do you think – is the text on your banner clear?

If your banner needs a punch-up, you can use the above examples as inspo. ✊💫