The biggest challenge with B2B retargeting ads? 😬

→ Getting a busy exec to hop on a call with your team.

But you can overcome that challenge – if you make your sales call sound like a more valuable time investment.

That’s when you need compelling ad hooks. ✨

Here are 4 spicy ad hooks for your retargeting LinkedIn ads:

✦ Transparency / curiosity

↳ Ideal if: Your ICP usually asks for your pricing and process on the first sales call.

Use this hook for your LinkedIn ad to grab your ICP’s curiosity:

Example:

✦ Competitor comparison

↳ Ideal if: You can compete on pricing (or features) against your big competitors.
Make your solution sound like the no-brainer option.

Use this competitor comparison hook for your LinkedIn ad:

Example:

✦ Use case

↳ Ideal if: Your ICP has shown signals of interest. They’re thinking about ya. Tell ’em why your solution is worth choosing.

Use this motivational hook for your LinkedIn ad:

Example:

✦ Urgency

↳ Ideal if: Your sales cycle is long. Your ICP moves slow.
Remind prospects of your value. Share any time-limited offers.

Use this time-limited hook for your LinkedIn ad:

Example:

______

Next steps:

Try out the 4 hooks above in your retargeting LinkedIn ads.

Give your prospects a damn good reason to book a call with you.
And watch the leads pour in… 🥊😎