Here’s one way for your LinkedIn ad to grab attention and be memorable…

Use the familiarity tactic – by giving your ICP a dose of pop culture nostalgia.

Let’s look at an example of a memorable LinkedIn ad.

This is from Cognism:

Super punchy and fun! Who says you can’t be clear and clever? 👀

Remember that an ad’s first goal = stop the prospect from scrolling past. That’s bloody hard to do.

That’s why your ad creative can grab attention and be memorable is by using…

🤜 Familiarity 🤛
↳ Helps you stop prospects mid-scroll
↳ Taps into the loving feelings prospects might have towards their fave ‘90s sitcom*
↳ Loving, familiar feelings can then transfer to this brand

…even though you might never have heard of them before. It’s smart, hey?

*(No disrespect to Jerry Seinfeld. <3)

To create your memorable LinkedIn ad, you need 2 key ingredients… 🍰

Step #1: Pick your playful butter

– Pop culture references
– Puns
– Memes
– Breaking the fourth wall

Step #2: Mix that with your clarity flour:

– Which specific use case do you want to promote to your prospects? In other words – which workflow task can you help them with?

Like for Cognism – it’s accessing cold callin’ mobile numbers. So the ad is targeted at sales reps.
__________
A combo of clear and playful messaging is how your ad can be memorable. Without coming across as too try-hard.

Boo-yaaah!! ✊💫