By Myra Ahmed
A lot of SaaS teams get excited to write fun LinkedIn ads, thinking it’ll grab attention. But if your ad is not clear on what your product does… your impact might be limited.
I found a rarity! A funny B2B ad. 👀
But… is it punchy? Does the ad actually sound relevant to prospects?
Let’s break down the ad’s storytelling pitch:
✦ If I’m a…
↳ marketing or sales leader (implied by the word “pipeline”)
✦ Struggling with…
↳ unmet pipeline targets
✦ Then I need…
↳ to understand what drives growth
✦ And I can trust this brand because…
↳ ???
____
Those gaps in the story are problematic. 😬
Because lack of understanding –> reduces the buyers’ confidence in the product.
And confidence is thee best emotion you can hit.
Even though a LinkedIn ad is just teeny-tiny — with limited character space — we’ve still gotta prioritize clarity.
Briefly explain *how* your product solves the pain-point.
And *why* folks can trust your brand.
Cuz when your ad fills in those knowledge gaps…
when you tell a story that gains attention AND clarity…
you pack a deadly 1-2 punch. 🤠
___
Adriaaaaaan!! 🥊
Writer: Myra Ahmed
Punchy copywriter for LinkedIn ads and landing pages.
More posts on LinkedIn ad copywriting:
How to write LinkedIn ad copy that resonates: nail both clarity *and* emotion.
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Why do LinkedIn ads often struggle to convert? Because the copy is confusing.
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