4 ways to differentiate your SaaS product in LinkedIn ads

4 ways to differentiate your SaaS product in LinkedIn ads
Woman with laptop punching

By Myra Ahmed

Product differentiation in LinkedIn ads

Your ICPs want to know what makes you better than your competitors. That’s how you can get more clicks on your ad.

Here are 4 ways to state your differentiation in LinkedIn ads.

And I don’t mean fluffy claims like:
❌ “We have better customer support!”
❌ “We care about our customers!”
I mean product differentiation that’s believable and concrete, like:

✦ Price

Ideal if: you have a more compelling price-point than the market leader.
Here’s how Chronosphere’s LinkedIn ad copy differentiates on their cheaper fees – against competitor Splunk:
Smarter logging, 30%+ less cost than Splunk

✦ Delivery model

Ideal if: your sales or product model is more accessible than the market leader.
E.g. freemium for small business customers. Or a bespoke sales approach for enterprise customers.
Here’s how Workday’s LinkedIn ad copy differentiates on their cloud-based product – against legacy competitor Oracle ERP:

Say goodbye to legacy ERP headaches with Workday.

Switch to a better, faster cloud-native solution.

✦ Product

Ideal if: you have features that are more compelling than the market leader.
E.g. integrations, use cases, UX.
Here’s how Cognism’s LinkedIn ad copy differentiates on their European data accuracy – compared to ZoomInfo.

Zoom over to Cognism.

We’re the lader in European & GDPR compliant data.

✦ ICP niche

Ideal if: you’ve got a specific ICP niche that your big competitor neglects.
E.g. a specific job role. department or business size.
Here’s how Checkbox’s LinkedIn ad creative differentiates on their lawyer focus – compared to Jira.

[Jira is] great for IT, not for legal.

{Feature comparison table}

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Best practice: Use only 1 of these differentiation angles per LinkedIn ad.

I see competitive ads that stack too many advantages, like:
“we’re cheaper! better customer support! got tons of G2 awards! great features!”
Avoid overwhelming prospects. Make your messaging stick.

Keep it simple and focused, my friends. 🙂 💛
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Credit to FletchPMM for inspiring this post.
View the original post on LinkedIn
Writer: Myra Ahmed

Writer: Myra Ahmed

Punchy copywriter for LinkedIn ads and landing pages.

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