By Myra Ahmed
Most SaaS ads fail to get clicks – because the ad doesn’t sound relatable.
So how do you grab attention and sound relatable?
Focus on the #1 biggest pain-point of the ICP’s current solution.
Here’s the exact copywriting framework I use:
✦ Ad creative:
| Struggling with {your current solution}? ↳ Here’s how {our product capability} solves it. |
▶ Example:
| Constantly being chased for translation files? ↳ Sync translation files to your code repo – and forget |
✦ Ad headline:
| The {product category} made for {ICP}. |
▶ Example:
| The localization platform built by devs, for devs. |
Clear, focused and concise. That product positioning is crystal clear. 🤌✨
That’s how your LinkedIn ad copy can grab attention.
Key takeaways:
Focus on your ICP’s frustrations with their current solution.
Oh, and name your product category. Ideally in your headline.
Because your ICP could read your ad… and have no idea it’s promoting a SaaS tool. Your copy’s gotta make these things clear.
Punchy ad copy for the win. 🥊
Writer: Myra Ahmed
Punchy copywriter for LinkedIn ads and landing pages.
More posts on LinkedIn ad copywriting:
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