I’m the go-to copywriter for punchy LinkedIn ads. 🥊✨
Here’s a step-by-step on how I help B2B tech brands:
1) I research into your competitors and ICP.
2) I write ads (and create visual mock-ups).
3) I write the landing page (and create a visual mock-up).
You need MQLs fast.
But you don’t want to guess at ad copywriting.
#1 🤖
AI bots aren’t punchy enough.
#2 📈
Your ad performance fluctuates… some are good, some underperform.
#3 🧠
You don’t have an ad copywriter on your team.
I’ve got the process for punchy ad copywriting down to a science.
Shh, don’t tell anyone my secrets…
I audit the GTM messaging from you + your 5 main competitors.
✓ I review yours and competitors’ websites, LinkedIn ads, marketing tactics, YouTube channel, LinkedIn posts, etc.
✓ Note down what your competitors are doing that’s interesting (and lacking).
✓ Spot common patterns in your highest- and lowest-performing ads.
I analyze 30+ customer reviews and ~10 sales calls.
✓ I watch your sales call recordings and note down your ICPs’ biggest objections.
✓ Spot spicy quotes from ICPs in competitor testimonials.
✓ Note down your ICPs desired use case and pain-points. What’s going wrong in their current workflow?
✓ I present key findings to you.
I write 5-10 LinkedIn ads and 1 landing page.
✓ You and I align on the messaging strategy.
✓ I write the ads and landing page.
✓ I create visual mock-ups in Figma. I collab with the designer on creative direction.
✓ I can help you set up and run the ads.
Voila! You have a punchy new campaign.
Punchy results:
In a test between a client’s control version vs. my ad copy.
94% increase in
click-through rate
From 0.33% → 0.66%
34% decrease in
cost-per-click
From $12.09 → $7.91
59% increase in engagement rate
From 38.72% → 43.66%
Before:
Average CTR = 0.33%
Average dwell time: 6.58 secs. View rate: 39%
The intro text and headline are clear and concise. But…
❌ Doesn’t speak to ICP pain-points.
❌ Plain tone of voice. They’re selling a fun service, but the copy lacks a vibrant personality.
❌ CTA copy “Learn more” doesn’t convince ICPs (B2B marketing managers) to care.
After:
Average CTR = 0.66%
Average dwell time: 7.60 secs. View rate: 44%
New intro text and headline. Here’s why it works…
✓ Calls out pain-point → “a dry corporate video.”
✓ Engaging hook helps audience realize value → “Which would YOU remember more?”
✓ Sarcastic headline grabs attention → “This should be banned!”
✓ Objection-handling in a lighthearted way → “Fun in B2B is NOT allowed.”
Pricing and deliverables
I write ads that get to the freakin’ point.
Here’s exactly what you get. 👊
Punchy case study:
How I wrote a clear landing page – for complex software
The client struggled with an unclear value proposition:
“We help you manage data.”
I needed to write clear copy that explained the capabilities in a *specific* way.
So I ran multiple types of research to minimize bias:
- 12 ICP interviews
- 3 client interviews
- 4 message testing sessions
- Voice-of-Customer meta-analysis on Reddit, Hacker News, dev tool forums, etc
- 6 competitor audits
That’s when I got the gems. During a Zoom call interview, an ICP casually dropped an interesting phrase:
“This tool can help me slice and dice and filter and chop my data.” 🔪
What a vivid image! I used it in the copy.
The final landing page was rated 4.7/5 for clarity by ideal prospects. Hurrah. 😸
Chat with Myra on a 15-min call:
Let’s talk price and timelines.
Book your ideal slot below.
LinkedIn ads are tough.
→ Let’s nail your next campaign.
“Myra did a powerful competitor analysis, she spotted patterns and opportunities. Loved this so much.
Then she took my brand voice and worked her magic to bring out the right balance of punchy tone and useful messaging for my audience.
She’s great at what she does, delivers value and fun to work with.”
— Vinay Parmar, founder of Dhruva Star
“Myra’s a performance-minded copywriter.
We needed help to increase our conversion rate. Myra isn’t from our financial industry – but she asked all the right questions. She researched to find out who our customer really was.
Myra was responsive, proactive and delivered quality work.”
— Benji Litonjua, marketing manager at GetGoing
“Myra changed my copy into a more engaging read. Amazing!
She’s professional, skilful, comfortable. Myra makes everything clear and simple without being too complex. Just at the right level.”
— Millicent Stephenson, founder of TFMM
Contact
myra(@)myraahmed.com