I worked with a subscription business to rewrite the copy for their entire marketing funnel. Their original copy was suuuper duper technical. Jargon was a-flowin'.
So I made their value prop clear and easy to understand -- throughout all the copy.
➡️ Here's the part that makes me do a happy dance:
Their revenue increased... by 374%.
(After a 90 day period, obvs. Not instantly! What am I, Magic Mike?
Um, he is a magician... right??)
Note that this subscription business had genuine value AND happy customers. Customer acquisition should have been easy.
Lots of positive reviews - yet they still struggled with high CAC.
An obstacle stood in their way...
...their funnel lacked powerful, data-driven copy.
Once I took care of that, the leads poured in like cold cola on a summer's day.
💬 "When working with someone, I really appreciate
opinions & advice - rather than following instructions blindly.
Myra always gave input and advice when she felt something could be taken in a direction that could possibly perform better.
All work was error-free & submitted on time. She put a lot of effort into researching as well, which we appreciated.
Incredibly thorough & very professional.
Would highly recommend Myra's services!"
- Daniela Vogl (Co-Founder/CMO)