Generated by All in One SEO v5.0.1.1, this is an llms.txt file, used by LLMs to index the site. # Myra Ahmed: LinkedIn Ad Copywriter Freelance copywriter for LinkedIn ads and landing pages ## Sitemaps - [XML Sitemap](https://myraahmed.com/sitemap.xml): Contains all public & indexable URLs for this website. ## Posts - [Blog](https://myraahmed.com/blog/) - [How to create a memorable LinkedIn ad (without being cringey)](https://myraahmed.com/how-to-create-a-memorable-linkedin-ad-without-being-cringey/) - One way for your LinkedIn ad to grab attention and be memorable? Use the familiarity trigger - by giving your ICP a dose of pop culture nostalgia. Let's look at an example. - [How to write LinkedIn ad copy that resonates: nail both clarity *and* emotion.](https://myraahmed.com/how-to-write-linkedin-ad-copy-that-resonates-nail-both-clarity-and-emotion/) - Here's how to write LinkedIn ad copy that resonates. Use copy that's both clear AND emotional. I.e. state your clear capability: what it does and who it’s for. Add an emotional delivery: e.g. irritations and desires. - [How to use spicy storytelling in your LinkedIn ad copywriting - 4 ad hooks to try](https://myraahmed.com/how-to-use-spicy-storytelling-in-your-linkedin-ad-copywriting-4-ad-hooks-to-try/) - Writing ad creative is f*cking hard. 😅 You don’t know whether to focus on pain-points or benefits or social proof... HELP. Here are 4 types of ad creative that are pretty spicy. - [Before you write funny LinkedIn ads – make sure your storytelling is *clear* (not just clever).](https://myraahmed.com/before-you-write-funny-linkedin-ads-make-sure-you-still-prioritize-clear-over-clever-heres-how/) - A lot of companies get excited to write fun LinkedIn ads, thinking it'll grab attention. But if your ad is not clear on what your product does... your impact might be limited. - [Why do LinkedIn ads often struggle to convert? Because the copy is confusing.](https://myraahmed.com/why-do-linkedin-ads-often-struggle-to-convert-because-the-copy-is-confusing/) - Your LinkedIn ad can have beautiful design. But if the copy is confusing, you won't see much return on your ad spend. - [How to write retargeting ads for LinkedIn: 4 punchy copywriting hooks to try](https://myraahmed.com/how-to-write-retargeting-ads-for-linkedin-4-punchy-copywriting-hooks-to-try/) - The biggest challenge with LinkedIn retargeting ads? Getting a busy exec to hop on a call with your team. Here are 4 ad hooks to try make your sales / demo call sound like a MORE valuable time investment. - [How to write funny LinkedIn ads for B2B SaaS](https://myraahmed.com/how-to-write-funny-linkedin-ads-for-b2b-saas/) - Yep, even B2B can be funny. Let's look at an example of a funny LinkedIn ad from the recruitment software product Loxo. - [4 ways to differentiate your SaaS product in LinkedIn ads](https://myraahmed.com/4-ways-to-differentiate-your-saas-product-in-linkedin-ads/) - Your ICPs want to know what makes you better than your competitors. Here are 4 ways to state your differentiation in LinkedIn ads. - [Should your LinkedIn ads focus on features or benefits? This framework will help you quickly find your 3 best messages for your ad creative.](https://myraahmed.com/should-your-linkedin-ads-focus-on-features-or-benefits-heres-how-to-find-your-3-best-messages/) - If you're writing LinkedIn ads - you might be confused on what to focus on: features or benefits? Here's how to find your 3 best value props to use in your ads. - [How to make your SaaS LinkedIn ad sound more relatable](https://myraahmed.com/how-to-make-your-saas-linkedin-ad-sound-more-relatable/) - Most SaaS ads fail to get clicks – because the ad DOESN’T sound relatable. Focus on the #1 biggest pain-point of the current way. Here’s the exact framework I use. - [How to make your LinkedIn ads for SaaS more industry-specific](https://myraahmed.com/how-to-make-your-linkedin-ads-for-saas-more-industry-specific/) - Most B2B SaaS ads fail to hit the mark because the targeting is waaay too broad. Instead, try verticalizing your messaging - to hit specific industries. - [How to promote your AI feature in SaaS LinkedIn ads](https://myraahmed.com/how-to-promote-your-ai-feature-in-saas-linkedin-ads/) - So many SaaS brands are riding the AI hype wave... as if the product will sell itself. But I found a rare example of AI promo that's *actually* good. - [Focus your SaaS LinkedIn ad creative on your competitive advantage - here's how](https://myraahmed.com/focus-your-saas-linkedin-ad-creative-on-your-competitive-advantage/) - Running LinkedIn ads without making your competitive advantage clear = super risky. Especially when you’re in a saturated, established market. - [Wait - before you publish your LinkedIn ad creative... check that you're not missing the pain-point.](https://myraahmed.com/are-you-linkedin-ads-missing-the-customers-pain-point/) - I’ve reviewed a lot of SaaS LinkedIn ads. The #1 biggest mistake? Not mentioning the ICP’s pain-point. - [LinkedIn ad copywriting: How to write a punchy LinkedIn ad (in 2 clear steps)](https://myraahmed.com/linkedin-ad-copywriting-how-to-write-a-punchy-linkedin-ad-in-2-clear-steps/) - Writing copy for LinkedIn ads can feel confusing. How do you know which feature or benefit to focus on? Here's a clear step-by-step approach. - [How to choose your best testimonial for LinkedIn ads](https://myraahmed.com/how-to-choose-your-best-testimonial-for-linkedin-ads/) - How to choose your best testimonial for LinkedIn ads By Myra Ahmed You've got tons of customer testimonials and you want to use them in your LinkedIn ads. Great! But... what are the best testimonials to use? Here's how I go about it. I gather all my testimonials in one doc. Then I ask myself When you've got so many testimonials - how do you know which ones are the best to include in your LinkedIn ads? Let's breakdown 3 key themes to look for. - [Your LinkedIn banner needs a punchy headline. Here are 4 ways to write the text for your banner.](https://myraahmed.com/your-linkedin-company-page-needs-a-punchy-header-here-are-4-ways-to-design-your-banner/) - Your LinkedIn banner needs a punchy headline. Here are 4 ways to write the text for your banner. By Myra Ahmed A lot of your potential B2B customers are viewing your LinkedIn company page. But the question is: Is your LinkedIn page banner a little too... bland? I reviewed 40+ LinkedIn pages for SaaS and A lot of your potential customers click onto your LinkedIn company page. But is your LinkedIn page banner a little too... bland? Here's how to jush it up. - [4 reasons your LinkedIn ads struggle to convert leads - and how to fix it](https://myraahmed.com/4-reasons-your-linkedin-ads-struggle-to-convert-leads-and-how-to-fix-it/) - If your LinkedIn ads struggle to get leads… the ad copy could be the problem. Here are 4 common issues and *exactly* how you can fix them. - [How to write a punchy SaaS competitor comparison page - using the Them vs. Us approach](https://myraahmed.com/how-to-write-a-punchy-saas-competitor-comparison-page/) - A lot of SaaS competitor comparison pages are too safe and fluffy. If you want to pack a punch - use the "Them vs. Us" approach. Let's break it down. - [5 LinkedIn ad copywriting hooks for SaaS companies](https://myraahmed.com/5-linkedin-ad-copywriting-hooks-that-will-grab-attention-from-your-b2b-audience/) - Barely getting clicks and leads from your LinkedIn ads? Your ad copy could be the bottleneck. Test out these spicy ad hooks. - [LinkedIn ad copywriting: The SaaS playbook for punchy differentiation](https://myraahmed.com/linkedin-ad-copywriting-the-saas-playbook-for-punchy-differentiation/) - If your SaaS LinkedIn ads don’t have clear competitor differentiation – customers won’t know what makes you better. Here are 2 different playbooks to use. - [4 types of LinkedIn ad creative for SaaS products](https://myraahmed.com/4-catchy-linkedin-ad-hooks-for-saas-products/) - Most SaaS ads try to sell the product... without actually *showing* the product. Here are 4 ways to present your product in LinkedIn ads. - [Case study: How I increased CTR by 94% on LinkedIn ads... by rewriting boring AI-generated copy](https://myraahmed.com/case-study-how-i-increased-linkedin-ad-ctr-by-94-with-punchy-copywriting/) - Here's how I helped increase click-throughs by 94% for LinkedIn ads… with new copywriting for the intro text and headline. - [If you're writing LinkedIn ad headlines for SaaS – don't focus too much business outcomes.](https://myraahmed.com/the-huge-mistake-that-a-lot-of-linkedin-ads-for-saas-make/) - A lot of B2B LinkedIn ad copy focuses on big business outcomes like "increase revenue!". But this is a big mistake and doesn't always resonate. Here's hwy. ## Pages - [Myra Ahmed: LinkedIn Ad Copywriter (Freelance)](https://myraahmed.com/) - Myra Ahmed is a LinkedIn ad copywriter. As a freelancer, she delivers clear and compelling ad copy to help differentiate B2B brands. - [How to write LinkedIn Thought Leader ads with juicy storytelling](https://myraahmed.com/linkedin-ads-with-juicy-storytelling/) - If you're looking for the best way to approach LinkedIn Thought Leader ads, here are 20 examples with raw storytelling. - [Retargeting ad playbook](https://myraahmed.com/cognism-retargeting-ad-playbook/) - Cognism's B2B SaaS retargeting ads are fire. In Q3 '24 their LinkedIn ads saw a 406% increase in remarketing reach... with 1% higher spend. Here's the strategy. - [Case study](https://myraahmed.com/case-study-how-i-increased-ctr-for-linkedin-ads-with-new-copy-before-and-after/) - How new copy for LinkedIn ads intro text and headlines helped double CTR. ## Categories - [How to write punchy LinkedIn ads](https://myraahmed.com/category/articles/) - Helpful how-to articles on LinkedIn ad and landing page copywriting.